Journal of Services Marketing - Semantic Scholar.
Literature Review Of Marketing Research Procedure. The significance of decision making of market strategy and marketing depends on the conclusions derived from market research. The procedure of market research varies from company to company but it has a series of steps to be followed. The standard market research procedure helps in the.
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The discussion of the three stages shows how the literature has evolved from the early services-marketing-is-different debate to the maturation of specific topics (e.g., service quality, service encounters) and the legitimization of the services marketing literature by major marketing journals. A classification and summary of the publishing outlets where the literature has appeared is.
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II. Literature Review Services marketing is built on carefully understanding the deeper needs of your customers, and then providing services that will help to make them more successful. The most consistently cited assumption in service marketing literature is that the major problems faced by services marketers arise from the basic.
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After the thorough review of available literature, it is abundantly clear that Service Marketing Mix is of great importance in today’s Hospital Industry and is the best tool to be innovative in the industry. With the growing importance of service marketing mix, hospital administrators are becoming increasingly marketing oriented. All the.